Bottega Veneta makes a comeback in perfumery

In line with the Kering Group’s ambitions in the cosmetics sector, Bottega Veneta plans to make a comeback in the high-end perfume market.

If Bottega Veneta fragrances have become rarer in recent years, it’s not for nothing. Bottega Veneta is preparing to launch a ‘very high-end’ fragrance this year.

The announcement of the creation of a Kering Beauté division was followed by its first acquisition of British perfumer Creed. The Group expressed its desire to develop its cosmetics offering, notably around brands such as Bottega Veneta and Alexander McQueen, in order to add an olfactory imprint to the creative vision of Matthieu Blazy, Artistic Director of Bottega Veneta.

Share this article