Bella Hadid launches perfume line with Ôrəbella

May 7, 2024

The model has announced the launch of her alcohol-free fragrance brand, available from 2 May. The collection features three fragrances: Window2Soul, Salted Muse and Blooming Fire.

In partnership with perfume houses Firmenich and Robertet, Bella Hadid has developed unisex fragrances that pay tribute to nature and its healing benefits. The fragrances are formulated without alcohol, parabens, phthalates, sulphates, gluten or wheat-derived ingredients. They are dermatologist-tested, suitable for sensitive skin and Leaping Bunny, PETA vegan and Cruelty-Free certified. As for the packaging, the model-turned-entrepreneur drew inspiration from her mother’s collection of vintage perfumes to give it a modern interpretation.