Edmond’s Honor: a bourbon that celebrates legacy
Vault49 has partnered with Pronghorn to create the brand identity and packaging for Edmond’s Honor. This new ultra-premium bourbon whiskey honours Edmond Albius, the Malagasy botanist who revolutionised vanilla cultivation in the 1800s.
Aged in Madagascar vanilla extract-soaked casks, this bourbon celebrates craftsmanship and innovation.
Its bottle design reflects Albius’s delicate hand-pollination technique, with elegant typography and embossed vanilla flower details. Inspired by the island of Bourbon (now Réunion), the packaging blends historical botanical illustrations with modern luxury, using textured paper and premium foils.
“When the Pronghorn team shared their plan to honor legacy, elevate craftsmanship, and raise a toast to the next generation of everyday heroes, we knew that this was going to be a very special–and important–project,” expressed Donna Garvey, Senior Client Director at Vault49.
