Rémy Cointreau updates Metaxa look

Rémy Cointreau has relaunched the ‘five-star’ expression of its Greek spirit brand, Metaxa, with a “refreshed” design and marketing campaign.

The updated packaging includes a new bottle shape and label. Metaxa 5 Star’s revamp will also be accompanied by a “360°” marketing campaign called ‘Sunverse’ – Global Drinks Intel has contacted Rémy Cointreau for more details on the rollout.