Aptar partners with Clarins on a bespoke packaging solution for the Double Serum Foundation
Aptar Beauty is partnering with Clarins on a bespoke packaging solution for the Double Serum Foundation, highlighting the rise of hybrid formulas and the ‘skinification’ of makeup, which is increasingly blurring the lines between skincare and color cosmetics.
Designed to meet these evolving consumer habits, the solution developed by Aptar is based on dual-chamber technology that combines two separate formulas within a single package. The system enables adjustable dosing and a personalized application gesture, delivering an experience that brings together skincare efficacy and makeup performance within a distinctly premium approach.
“Such complex custom projects bring together all of our expertise in design, engineering, manufacturing, decoration and logistics. Co-creating this new packaging with Clarins is a true demonstration of our custom manufacturing excellence”, says Marie Guillou, Sales Director Custom at Aptar Beauty EMEA.
