Jean Paul Gaultier, Monte Rosso Estate, Givenchy, Omaly… Behind the Pack in brief

Butterfly Cannon’s packaging for Monte Rosso Estate For the inaugural release of its Monte Rosso Estate, Gallo Luxury Group called on UK-based Butterfly Cannon for the Californian fine wine’s brand identity and packaging design. Inspired by Monte Rosso’s iron-rich soil, red is used across the labels of the three red wines: The Essence, The Impression, […]

Loch Lomond Brewery extends West Highland Spirits into RTDs

Loch Lomond Brewery has lined up the introduction of a brace of RTDs from its West Highland Spirits portfolio, with the mark also set to benefit from a rebrand. The brand is clearly focusing on its brand image and packaging with the launch of these ready-to-drink beverages in 33cl aluminium cans, a format that has […]

Adam introduces a minimalist wooden coffret rooted in territorial identity

A wooden case that proudly asserts its origins by combining supply-chain transparency with a detailed mapping of the value chain: with its new “plot-specific” (coffret parcellaire) packaging, Bordeaux-based coffret manufacturer Adam is redefining traceability. Because “terroir does not stop at the bottle”. Coffret producer Adam is bringing the idea of terroir to secondary packaging with […]