Adam introduces a minimalist wooden coffret rooted in territorial identity
A wooden case that proudly asserts its origins by combining supply-chain transparency with a detailed mapping of the value chain: with its new “plot-specific” (coffret parcellaire) packaging, Bordeaux-based coffret manufacturer Adam is redefining traceability. Because “terroir does not stop at the bottle”.
Coffret producer Adam is bringing the idea of terroir to secondary packaging with its latest innovation, the “plot-specific” coffret (coffret parcellaire). First, the box itself: a single-material case made from locally sourced maritime pine. The lid displays the exact outline of the forest plot where the wood was harvested—complete with GPS coordinates—while a QR code gives the end consumer access to all information related to the site and processes involved: precise location, producer identity, and forestry management methods.
