Clarins takes its first steps in haircare with Hair Therapy

With Hair Therapy, Clarins is applying to haircare the fundamentals that have built its legitimacy in skincare: plant-based actives, a scientific approach, application techniques and the promise of long-term results. Launched in June 2026, the range brings together five products designed as a complete ritual, in a logic similar to skincare, where combining products helps establish a more expert and more premium routine.

This diversification comes at a time when targeted hair and scalp care is gaining momentum, driven by habits increasingly inspired by skincare. Clarins also intends to extend this launch through associated services, with a personalised scalp diagnosis and a dedicated treatment protocol in its spas. For the brand, the challenge will now be to turn its reputation in facial skincare into genuine haircare credibility in a premium market that is both promising and highly competitive.