Innovation Awards spotlight | Natulim Kēr – Body Wash, Hand Wash, Shampoo
In December 2025, our prestigious jury — featuring leading names including L’Oréal, Coty, European Aerosol Federation (FEA), Unilever International, and many more – came together to evaluate the entries for the ADF Innovation Awards. The winners were then unveiled, celebrated, and honoured at the inaugural Innovation Awards Gala, held on the eve of Paris Packaging Week 2026.
How did the pack fulfil the brief?
Natulim is addressing this challenge with an innovative approach. Recognised for its advancements with laundry sheets, Natulim is now the first brand in Spain to introduce MEADOW KAPSUL™ technology at scale. This packaging system features an aluminium can paired with a durable, reusable dispenser, providing genuine circularity without trade-offs. With new offerings like body wash, hand wash, and shampoo in this format, Natulim Kēr transforms refilling from a chore into a pleasant experience, making sustainability both user-friendly and visually appealing.
The MEADOW KAPSUL™ system is an innovative, ready-to-use packaging solution where users insert a pre-filled aluminium can into a reusable dispenser for quick, spill-free replacement, avoiding contamination and inconvenience. Its intuitive, twist-to-open mechanism produces a distinctive ‘pop’ sound, signalling freshness and making each refill enjoyable. Both parts are designed to integrate seamlessly with existing infrastructure, as MEADOW KAPSUL™ acts as an ingredient in product manufacturing, enhancing the end user experience.
Please give as much detail as possible on how the pack represents an improvement in sustainability impact.
Using a familiar beverage can format, the system enables rapid adoption for a wide range of liquid and creamy products. Aluminium cans offer excellent protection, preserve freshness, and are highly recyclable — achieving recycling rates of 75%, with no degradation in material quality. Natulim Kēr launched this system in Spain in October 2025, leveraging Meadow’s robust supply chain and partners.
Why do you believe this pack deserves to win an Innovation Award?
Natulim Kēr demonstrates how distinctive branding, paired with MEADOW KAPSUL™ technology, can deliver a delightful experience for consumers. Disruptive yet beautifully simple, it sets a new standard — proving that scalable sustainable packaging is not just possible, but already a reality.
Who did you work with on this project?
This breakthrough pack was made possible using MEADOW KAPSUL™ technology — a user-friendly system that establishes new standards for sustainable packaging.
• Ball Corporation facilitated advanced aluminium can printing through CanXLab, transforming the can into a high-definition platform for enhanced brand storytelling and shelf presence.
• Stephen Gould collaborated with Natulim to create a custom dispenser featuring a transparent base, delivering both functionality and visual appeal.
• Fillsy implemented the first European cosmetics filling line using cans, effectively addressing supply chain challenges to support scalable, production-ready formats.
• Natulim, the brand owner, adopted the MEADOW KAPSUL™ system to enter a new category with a circular format that has received positive consumer response.
