Huda Beauty strengthens its Easy Bake range with Cardi B
The collection features pink and lilac shades across the Bake Loose Setting Powder Duos, priced at $43, and the Easy Bake Pressed Powders, priced at $40. The loose powder duos combine two shades in one product and feature an adjustable dispensing system, allowing users to apply each shade separately or blend them together for the desired result. The range responds to growing interest in products designed to highlight and correct the complexion.
To support the launch, Huda Beauty is rolling out its global Snatched Baddies campaign, co-created by Huda Kattan and Cardi B. Running across social media, digital platforms and in-store channels, the campaign reflects the brand’s strategy of using celebrity collaborations to drive engagement around its most popular product franchises.
