Diageo adjusts its sustainability and packaging targets

In 2025, Diageo announced that it had exceeded its target of 35% recycled content, reaching 43% for PET bottles. Overall, the proportion of recycled materials in packaging stands at 46%, with a revised target of 50% by 2030.

While it initially aimed for 60% recycled content, a 10% reduction in packaging weight and 100% renewable energy, Diageo has revised these targets. However, the company remains committed to its major goal of achieving carbon neutrality by 2050.