What happens when innovation meets empathy in design? Tilt Beauty – the first beauty brand to earn The Arthritis Foundation’s Ease of Use® Certification, redefines what it means to be inclusive. In this talk, Sam O’Donahue Founder of Established and designer behind the Diamond Pentawards-winning breakthrough Tilt, reflects on the labour of love that led to this project, sharing insights on how accessible design can transform not just packaging, but the entire beauty industry.
Sponsored by:
Designing for Every Body: Innovation, Inclusivity, and the Future of Beauty
- 5 February, 2026
- 14:00 - 14:30
- Pentawards Festival stage 2026
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Paris Packaging Week offers an unparalleled visitor experience, highly relevant content, an exhibition packed with opportunities and innovation galleries – all to help inspire and enable your packaging developments.
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Discover the future of your brand's packaging at Paris Packaging Week on June 29 & 30, 2022 at Paris Expo Porte de Versailles.
Register here
Discover what’s on
Paris Packaging Week offers an unparalleled visitor experience, highly relevant content, an exhibition packed with opportunities and innovation galleries – all to help inspire and enable your packaging developments.
Discover what’s on
View all Talks sessions
The Paris Packaging Week Talks deliver high quality and technical content designed in collaboration with world-leading brands.
View all Talks sessions