The art of precision: Esko and X-Rite Pantone showcase AI for getting packaging right the first time
At Paris Packaging Week, Esko and X-Rite Pantone demonstrate how artificial intelligence and cloud platforms are transforming packaging creation. Their goal is to ensure the right artwork and the right colour from the very first version, while reducing rework, lead times and costs across the entire production chain.
“Paris Packaging Week is a key event in the calendar, both with its heritage of combining design and innovation and also being one of the first opportunities of the year to showcase our latest advances in packaging solutions. […] This year’s event is likely to be even more exciting than usual, as brands and their packaging suppliers are looking for ways to optimize output while minimizing waste with the EPR and PPWR regulations on the horizon.
We’re excited to showcase how the Esko ecosystem is using agentic AI to supercharge the prepress process and how we bring our customers to the cloud to streamline their end-to-end packaging workflow – from initial concept, design, and material sourcing through to production, regulatory compliance and end-of-life – to help brands meet the evolving demands of today’s market” said Jan De Roeck, Esko Marketing Director
