Dove Men+Care raises the bar with new maximum protection range
Dove Men+Care’s new Maximum Protection sticks and dry sprays target heavy sweaters with 96-hour defence, offering the brand’s strongest sweat protection in gentle, non-irritant formulas without parabens, dyes or baking soda.
Dove Men+Care is launching its Maximum Protection antiperspirant range as the brand’s strongest, longest-lasting sweat defence, created specifically for men who identify as heavy sweaters. Research cited by Unilever shows that one in four men fall into this group, yet many still rely on products that were never designed for their level of perspiration or daily pressure. The brand noted that men have increasingly turned to “sweat hacks” online, such as layering T-shirts or experimenting with lemons and tomato juice, highlighting a gap for solutions that blend efficacy with care.
“Our goal with Maximum Protection was to create a solution that meets men where they are,” says Lindsey Lapin, Unilever Associate Director for Dove Men+Care Deodorant. “This is our strongest sweat protection, designed for real-life situations where confidence matters. Men shouldn’t have to rely on internet sweat hacks to feel protected and comfortable.“
