Jaeger-LeCoultre, Johnnie Walker, Guerlain… luxury brands celebrate Lunar New Year 2026 with limited-edition packaging
Swiss watchmaker Jaeger-LeCoultre, fragrance player Guerlain and spirits producer Johnnie Walker are among the luxury brands to have released packaging created in celebration of Lunar New Year. The occasion is an opportunity to team up with artisans, artists or fashion designers to foster creativity in design.
Rémy Martin’s tie-up with Xue Song saw the Chinese contemporary artist reimagine the brand’s iconic Centaur for a limited-edition XO gift set. Song fused collage and Chinese ink for an exclusive artwork depicting a centaur leading five horses. The gift box featuring the artist’s vibrant red artwork is embellished with embossing and metallic touches. The decanter and neck collar are decorated with Song’s golden Centaur and colorful elements from his painting. The gift pack retails at $210.
