Reynolds and Reyner redesign the French Boulevard special edition

The redesign of the French Boulevard Special Edition label is part of the evolution of the new visual identity, striking a balance between innovation and continuity. More contemporary, the design preserves the most recognisable elements to ensure consistency and familiarity with consumers.

The diamond, the brand’s distinctive symbol, has been carefully reinterpreted and incorporated into both the main label and the neck label, reinforcing the visual cohesion and overall harmony of the packaging.