Beiersdorf and Ball hit 100% PCR milestone for NIVEA MEN aerosol cans

Beiersdorf and Ball Corporation have completed a strategic partnership by converting all of Beiersdorf’s European aerosol cans to 100% post-consumer recycled (PCR) aluminium, following a successful 2024 pilot that scaled Europe-wide last year. The move now packages many NIVEA MEN Deo sprays and select 8×4 variants in sustainable cans, delivering significant decarbonisation benefits and reinforcing Ball’s European leadership in circularity and lightweighting.

“This is more than a packaging innovation, it’s a bold step toward true circularity and fully supporting our Sustainability Agenda,” said Kelvin Oecksler, R&D Global Packaging Development at Beiersdorf AG. “We want to reach Net Zero by 2045 and for this, we must embed solutions that are a true win – not only for our planet, but also for our consumers and our business. Our strategic cooperation with Ball delivers very well into that.“