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Take your rightful place at last
The PLD Innovation Awards celebrate the most creative, elegant and strategic packaging in the wine, spirits and premium drinks sector. Design, storytelling, materials, user experience and sustainability: every detail counts when it comes to transforming packaging into a true brand signature.
Taking part means adding your innovation to a legacy recognised across the industry, having your work assessed by a jury of experts, and being honoured at the opening gala evening of Paris Packaging Week, in front of an audience of brands, experts, the media and industry leaders.
- The brands that have already been honoured at the Awards
‘Recognition that goes far beyond the award itself’
Our winners share their experience
Entries may be submitted by a brand, a supplier, an agency or any other partner that has contributed to the development of the packaging. Where an entry is submitted by a supplier or a partner, the prior consent of the brand that owns the product is required.
Important: Each entry must be accompanied by three complete samples of the finished product, as it is currently marketed or intended to be marketed. The judging panel assesses the packaging as a whole.
The following will not be accepted as samples on their own: a label, a cap, a closure, etc. Prototypes or models cannot be assessed.
Special case – Packaging Redesign: the entry must include the finished product in its old packaging and the finished product in its new packaging.
Unless otherwise stated, the categories are open to all alcoholic and non-alcoholic drinks.
Three samples required (except for products costing more than €300): The judges assess the packaging as a whole. Entries must therefore be submitted as a complete finished product. Individual components (label only, bottle only, cap only, etc.) will not be accepted. The product submitted must correspond to the packaging actually sold on the market. Incomplete prototypes, partial models or unassembled components cannot be assessed.
Criteria & Categories
This category is open to drinks packaging sold for less than €15. It recognises designs that successfully meet the demands of the mass market by combining design quality, functionality, sustainability, industrial efficiency and cost control.
This category may include, in particular:
Reducing the weight or optimising packaging, improving recyclability or circularity…
This category is open to packaging for premium drinks retailing at between €15 and €30. It recognises designs that stand out for the quality of their design, materials, finish or functionality, thereby reinforcing the product’s premium positioning.
This category may include, in particular:
Particularly refined finishes or decorations; functionality that enhances use or service; solutions that contribute to a more accomplished expression of the product…
This category is open to drinks packaging in the super-premium and ultra-premium segments, priced between €30 and €150. It recognises designs that stand out for their level of craftsmanship, the sophistication of their design and the attention to detail.
This category may include, in particular:
Advanced decoration or finishing techniques, a skilful combination of several materials, a demanding manufacturing or assembly process, or a particularly well-executed technical, functional or aesthetic detail…
This category is open to packaging for luxury wines, champagnes and spirits retailing at between €150 and €1,000. It recognises designs that exemplify excellence in craftsmanship, materials, finishes and execution, all in service of the brand’s identity.
This category is particularly suited to:
Prestigious gift sets or presentations, remarkable craftsmanship or decorative design, materials and finishes of the very highest quality,
complex mechanisms or construction, and designs that powerfully express the brand’s identity
This category is open to the most exclusive packaging designs in the drinks sector, retailing at over €1,000. It recognises exceptional creations that showcase craftsmanship, personalisation, very limited editions and entirely bespoke designs.
This category may include, in particular:
One-off pieces or very limited editions, fully bespoke designs, exceptional personalisation, handcrafted items or rare craftsmanship, and pieces intended for collectors or the ultra-luxury market
Value Added Packaging transforms packaging into an experience. By combining creativity, innovation, sustainability and technology, it creates richer consumer interactions, strengthens brand differentiation and generates value across the entire value chain. It takes the form of distinctive, limited-edition packaging that differs from the product’s standard packaging.
This category may include, in particular:
An additional function integrated into the packaging; a system facilitating opening, closing, portioning or serving; a connected or interactive solution; reusable, transformable or multifunctional packaging; or a feature that enhances the ritual or method of consumption
This category recognises the redesign of an existing packaging solution that has led to a significant improvement in its design, functionality, sustainability or technical performance, whilst retaining the essential elements of the brand’s identity.
Samples required: one example of the old packaging and one example of the new packaging.
This category may include, in particular:
Structural changes to existing packaging, modernisation of the design or decoration, improvements to ergonomics or functionality, reduction in material use or environmental improvements, technical or industrial optimisation.
This category recognises solutions designed for bars, hotels, restaurants and cafés that enhance service, presentation or the tasting experience. It is open to accessories, serving systems and designs that contribute to a distinctive drinking experience.
This category may include, in particular:
Accessories or serving systems, presentation or staging solutions, tasting rituals, devices designed to facilitate service, and creations designed specifically for the hotel, restaurant or bar sectors
An award granted at the jury’s discretion to recognise an exceptional project that stands out in particular for its innovation, creativity, quality of execution or impact on the sector, regardless of the existing categories.
A few tips from our jury members
FAQ
You have until 31 October to confirm your application and send us the samples.
No, it’s completely FREE to take part.
The application takes about 25 minutes.
Yes! When you start your application, you’ll need to specify the number of products you’d like to include in each category. To apply in more than one category, simply click the ‘+’ button next to each category you wish to apply for. Once you’ve registered, we’ll ask you to complete each application individually on our application platform.
No, you can save your application as a ‘Draft’ and view it later. However, once you have submitted your application, there’s no going back!
Anyone involved in the creation of the packaging can enter, whether it be the brand, the packaging manufacturer or the design agency, with the brand’s permission. We encourage you to work together with your partners to create the best possible entry.
And don’t forget that entry is FREE.
Yes, your packaging must be on the market; it must be available to the end consumer. And it must have been launched in retail outlets between December 2025 and November 2026.
Each Innovation Awards competition is judged by a jury comprising packaging managers from major brands, as well as packaging experts from consultancy firms, design agencies, associations and the media.
There are two rounds of selection. In the first round, the jury chairpersons review all entries and select the best ones for assessment by the full jury. Then, in the second round, the jury meets to review all entries and mark them according to the criteria for each category. The entries with the highest scores will receive an award and, of course, jury members are not permitted to vote for or mark their own projects. Those that fall short of the maximum score required for an Award will receive a certificate. Naturally, jury members who are part of the brand that has submitted a product entry are not permitted to vote for or mark their own products.
The winners will be announced at the Innovation Awards gala on the evening before Paris Packaging Week 2027.
Let’s stay in touch! We’re here to help answer any questions you may have about taking part in the Innovation Awards.
To contact the team: farah.bentarzi@easyfairs.com
Please note that you will be asked to provide the following information:
3 high-resolution images of the product.
Please send 3 samples of your product(s) to the Paris Packaging Week offices, for the attention of Christelle Anya, Easyfairs Oriex, 29 rue de Trevise, 75009, Paris, France, by 31 October 2026. The jury will not consider any entries without these 3 samples.
Find out about our other Innovation Awards