Entries will open soon...
Take your rightful place at last
The Packaging Première Premium and Luxury Innovation Awards are the premier event celebrating excellence in premium and luxury packaging.
They recognise projects that evoke emotion, enhance desirability and accurately reflect a brand’s identity. The sectors covered include: Fashion, jewellery, watchmaking, fine foods, technology and electronics, home and lifestyle, tableware, hospitality and luxury accessories.
It’s time to gain the recognition your work deserves: by entering, your work will be assessed by a jury of experts and honoured at the opening gala evening of Paris Packaging Week, in front of the industry’s leading brands.
Excellence recognised: Past award-winning brands
‘Recognition that goes far beyond the award itself’
Categories & Criteria
- Personalisation & storytelling
- Customer experience & usability
- Design & aesthetics
- Innovation
- Expertise & execution
- Sustainability
- Personalisation & storytelling
- Customer experience & usability
- Design & aesthetics
- Innovation
- Expertise & execution
- Sustainability
- Personalisation & storytelling
- Customer experience & usability
- Design & aesthetics
- Innovation
- Expertise & execution
- Sustainability
- Personalisation & storytelling
- Customer experience & usability
- Design & aesthetics
- Innovation
- Expertise & execution
- Sustainability
- Personalisation & storytelling
- Customer experience & usability
- Design & aesthetics
- Innovation
- Expertise & execution
- Sustainability
- Personalisation & storytelling
- Customer experience & usability
- Design & aesthetics
- Innovation
- Expertise & execution
- Sustainability
- Personalisation & storytelling
- Customer experience & usability
- Design & aesthetics
- Innovation
- Expertise & execution
- Sustainability
- Personalisation & storytelling
- Customer experience & usability
- Design & aesthetics
- Innovation
- Expertise & execution
- Sustainability
- Personalisation & storytelling
- Customer experience & usability
- Design & aesthetics
- Innovation
- Expertise & execution
- Sustainability
- Personalisation & storytelling
- Customer experience & usability
- Design & aesthetics
- Innovation
- Expertise & execution
- Sustainability
A few tips from our jury members
FAQ
You have until 16 October to confirm your application and send us the samples.
No, it’s completely FREE to take part.
The application takes about 25 minutes.
Yes! When you start your application, you’ll need to specify the number of products you’d like to include in each category. To apply in more than one category, simply click the ‘+’ button next to each category you wish to apply for. Once you’ve registered, we’ll ask you to complete each application individually on our application platform.
No, you can save your application as a ‘Draft’ and view it later. However, once you have submitted your application, there’s no going back!
Anyone involved in the creation of the packaging can enter, whether it be the brand, the packaging manufacturer or the design agency, with the brand’s permission. We encourage you to work together with your partners to create the best possible entry.
And don’t forget that entry is FREE.
Yes, your packaging must be on the market; it must be available to the end consumer. And it must have been launched in retail outlets between December 2025 and November 2026.
Each Innovation Awards competition is judged by a jury comprising packaging managers from major brands, as well as packaging experts from consultancy firms, design agencies, associations and the media.
There are two rounds of selection. In the first round, the jury chairpersons review all entries and select the best ones for assessment by the full jury. Then, in the second round, the jury meets to review all entries and mark them according to the criteria for each category. The entries with the highest scores will receive an award and, of course, jury members are not permitted to vote for or mark their own projects. Those that fall short of the maximum score required for an Award will receive a certificate. Naturally, jury members who are part of the brand that has submitted a product entry are not permitted to vote for or mark their own products.
The winners will be announced at the Innovation Awards gala on the evening before Paris Packaging Week 2027.
Let’s stay in touch! We’re here to help answer any questions you may have about taking part in the Innovation Awards.
To contact the team: farah.bentarzi@easyfairs.com
Please note that you will be asked to provide the following information:
3 high-resolution images of the product.
Please send 3 samples of your product(s) to the Paris Packaging Week offices, for the attention of Christelle Anya, Easyfairs Oriex, 29 rue de Trevise, 75009, Paris, France, by 16 October 2026. The jury will not consider any entries without these 3 samples.
Find out about our other Innovation Awards