Dewar’s has launched a new collector’s edition to mark the 126th US Open
To mark the 126th US Open golf tournament, Dewar’s is unveiling a new version of its ‘Champions Edition’, a limited edition designed to celebrate its partnership with the tournament.
With this sixth edition, the brand is focusing above all on the product’s collector’s appeal, underpinned by the premium and prestigious world of golf.
The packaging is therefore designed to convey a sense of celebration, exclusivity and connection to the event.
Through its links to the world of the championship and its reference to the local terroir via Wölffer Estate, the packaging tells a story of craftsmanship and rarity. It embodies a premium ethos where the object is just as important as the contents.
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