
Societe De Marquage Industriel
About us
SMI specialises in producing labels designed to be applied directly onto your products. We work with fine raised lettering, metal finishes (plates and transfers), resin, injected plastics (including wax-seal effects), and natural materials such as stone, wood, plant fibres and many others.
We consistently innovate to offer new options and possibilities.
Our creative graphic department provides tailored solutions for your projects, ensuring support at every stage of your label development.
Products & services

Chalk-effect plate
White, matte and delicately textured, the chalk-effect plate plays with light and material to create a finish that is at once mineral, soft and deeply elegant. Its surface recalls natural chalk, with a sense of purity and subtle relief that invites touch. Here, there is no ink. The text appears solely through raised lettering, achieved by precise embossing directly into the metal. A form of lettering that suggests rather than asserts itself, creating a refined, almost silent aesthetic. The result is a timeless label, of great finesse, that gives pride of place to the material itself. Thanks to its mineral and natural character, the chalk-effect plate finds its place naturally across a wide range of sectors: coffret de parfum en texture pierre craie avec étiquette en métal Champagnes – an obvious echo of chalky soils, the land and the long passage of time Wines & spirits – sobriety, authenticity and character Perfumes & cosmetics – a feeling of purity, softness and sensory precision Candles & fine food – discreet refinement, far from conventional decorative codes Furniture & interior design – subtle labelling that dialogues with natural materials Designed as a label for premium bottles, it can also be used for POS displays, as medallions or for presentation boxes, with further adaptations possible depending on the project and brand universe. The chalk-effect plate embodies a strong, durable and resolutely contemporary aesthetic choice, where relief replaces ink and the label dissolves into the material itself.

Metal nameplates / plaques métal
Never out of fashion, really elegant... a metal nameplate is a significant asset for luxury packaging

Transcript A.T. / Metal transfer
Fine cut-out metal for stunning results... your packaging will look like a jewel!

Transprint
Fine details and lots of colour options with an embossed look

Stone labels / étiquettes en pierre
Labels made of real stone for a very authentic look

Resin coated labels - doming
Highly embossed finish and transparency. Ideal for wax seal imitation, jewel imitation, etc.

Seals & Stamps

Grape leather
90% biosourced grape leather

Holographic label with UV ink
This innovation catches the eye in broad daylight thanks to its holographic effect, but reveals its full potential in the dark: an interactive label that reacts to UV light to offer a unique visual experience.

Hand-customisable labels
A matte white aluminum plate with a mineral appearance reminiscent of chalk, designed for writing and drawing with a marker, pen, or pencil. The idea: to extend the concept of the blank writing space to the entire label, allowing for greater customisation and creativity.

Ostrealis
A security seal made from recycled oyster shells! Sustainable packaging begins with the use of existing materials, already extracted and already part of other production cycles. By transforming these by-products rather than sourcing new raw materials, we create solutions that are more circular and respectful of the environment. The result is a label that feels natural, textured, and alive, carrying its own story – a material of the future for responsible brands. Technical Features • Material: composite, made of half oyster shells and half bio-sourced polymer (plant-based, petroleum-free). • Available shades: several natural tones, varying according to the origin and treatment of the shells, with the option to develop custom colours. • Appearance: mineral, slightly grainy, rigid. • Finishes: matte, varnished, polished. • Format: fully customisable (shapes, dimensions, moulding). Originally developed as a seal, this material lends itself to many more applications: medallion for champagne bottles, ornament hung around a perfume bottle neck, premium detail on high-end candles, jewellery accessory, authenticity marker for limited editions, or even a storytelling element inside a presentation box.

3D Chromal Lettering
Used until now to create raised decorative elements, 3D Chromal can now be applied to lettering. Text becomes a true design feature: the letters gain volume, become sculptural, and offer a precise, expressive and customisable result. Features: metal–resin alloy, enhanced relief, metallic finish (with colour options), cold application and compatible with a wide range of substrates. Applications: ideal on glass, as well as plexiglass, varnished wood, metal or plastic. Perfect for high-end projects: POS displays, boxes and cases, bottles and flacons, and even furniture. Depending on the context, this lettering can be a subtle detail or a bold graphic statement.

Botanical lace
Botanical lace is a natural material of remarkable finesse, created from real leaves that are carefully dried so that only their veins and delicate structures remain. Each piece reveals an organic pattern of its own, almost translucent, where nature becomes design. A subtly glossy finish highlights this vegetal architecture and captures the light without excess, creating a rare balance between fragility and refinement. This material is designed for committed brands seeking more responsible, meaningful solutions. An aesthetic alternative that celebrates the living world and strengthens a project’s environmental values. Botanical lace finds its place naturally in universes inspired by nature and raw materials: – Champagnes, wines and liqueurs – in resonance with the land, the vegetal world and the passage of time – Teas and infusions – to emphasise botanical origins – Scented candles, perfumes and other products with vegetal notes – Decorative objects – for an organic, sensitive aesthetic Used as a label, botanical lace can also be transformed into a neck band or other forms of glue-free bottle dressing, further enhancing its ecological dimension. It is equally suited to Pos displays and can take many other forms of labelling, depending on the specific needs of each project. With botanical lace, labelling does more than identify a product: it tells a story of origin, sensitivity and commitment. A light, expressive material that reveals the beauty of the vegetal world and is renewed with every piece.
News

Luxury Packaging: Emerging Trends in Premium Labelling
2026 marks a turning point.

Signature Labelling for Premium Furniture
In the world of premium furniture, attention to detail makes all the difference.

Anodised aluminium vs lacquered aluminium
Why anodised aluminium is becoming the premium labelling solution of the future

Gold Tradition Collaboration
Crafting the Signature of a Champagne House
Collaboration Bushmills
Bushmills collaboration

Cork labels!
Cork is a 100% natural, recyclable and biodegradable material. Derived from the cork oak, it is harvested without cutting down the tree, making it a renewable and environmentally friendly resource.

Turicum Collaboration
Leather Labelling

The art of candle labelling
labelling solutions for perfumes and home fragrances

Chemical etching: which alternatives?
Laser engraving, digital or screen printing

Caviar, honey, chocolate…
when labelling elevates fine food

Labelling Music
SMI takes the stage!

POS – Give shape to your identity
SMI's labelling expertise goes beyond products... it extends to spaces.

Baobab Collaboration
The Power of Doming