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Hybrid beauty makes its mark on make-up packaging design trends
Color cosmetics are revisiting, reinterpreting, and revamping consumer expectations. Beyond the basics, opportunities are emerging—often driven by masstige brands in
Time magazine names L’Oréal one of the 100 most influential companies of 2025
In 2025, L’Oréal was listed as one of the ‘Titans’ in the Time100 Most Influential Companies ranking, a recognition which
Exclusive | Capturing Tasmania in Cape Hauy whisky packaging design
Cape Hauy is a whisky that conveys the unique character of Tasmania through its carefully crafted design. In this interview,
ADF Innovation Awards Spotlight | Biore U Foaming Hand Soap Automatic Dispenser
In December 2024, an esteemed panel of judges, including brands such as KAO, Beiersdorf, Unilever, and many others, came together
Exclusive | Breaking the mould with LOUERS vodka
In this interview, we speak with Willem Louwers, Founder of LOUERS vodka, about the story behind the brand’s striking new
Applications open for the 2026 FEA Start-up Award, to be presented at Paris Packaging Week
The European Aerosol Federation (FEA) has launched the 2026 edition of its Start-up Award, shining a light on early-stage companies
Press release | Paris Packaging Week launches third edition of acclaimed Future Leaders programme to spotlight next-generation innovators
Paris, May 28, 2025 – Paris Packaging Week is proud to announce the launch of its third edition of its
Beame makes suncream fun for Gen Z
London-based brand Beame wants to help Generation Z to adopt the right habits when it comes to the sun. To
Fenty Beauty launches its fruity gloss collection
After the cherry-scented collection, Rihanna brings a fruity summer touch to her iconic Gloss Bombs. For summer, Fenty Beauty by
Pat McGrath launches Legendary Glow Setting Spray
Following the iconic ‘porcelain skin’ look at last year’s Maison Margiela couture show, the makeup legend has revealed a new
ADF Innovation Awards Spotlight | PURO
In December 2024, an esteemed panel of judges, including brands such as KAO, Beiersdorf, Unilever, and many others, came together
Drake enters the world of fragrance with Summer Mink
Drake’s olfactory universe is enriched: Summer Mink, an amber and woody fragrance, joins the exclusive Better World Fragrance House collection.