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Key takeaways from Paris Packaging Week: trends and highlights
BW Confidential reviews the highlights of Paris Packaging Week, held on February 5–6 in Paris. The 25th edition of Paris
Why playful packaging & gentle application ruled Paris Packaging Week 2026
Paris Packaging Week returned to Hall 1 of Paris Expo Porte de Versailles on 5th and 6th February 2026 for
Lynx expands fine fragrance Collection with gourmand body sprays
Unilever’s Lynx grows its premium Fine Fragrance line with five new food-inspired body sprays plus shower gels and sticks, delivering
Sonoco consumer packaging debuts unified metal and paper offering at Paris Packaging Week
At Paris Packaging Week, Sonoco unveiled its consolidated Consumer Packaging business, blending metal and rigid paper expertise to deliver circular,
New Premium Spice Alchemist range blends fine fragrance with daily protection
Previewed at Super Bowl LX, Old Spice’s Premium Spice Alchemist line brings cologne-level scents to deodorant aerosols, body wash and
Dove Men+Care raises the bar with new maximum protection range
Dove Men+Care’s new Maximum Protection sticks and dry sprays target heavy sweaters with 96-hour defence, offering the brand’s strongest sweat
Rexona launches sports-themed RIVALS sprays across Australia
Rexona’s limited-edition RIVALS aerosols put Rugby League, AFL and Rugby Union on pack, using QR codes, live voting and prizes
When packaging redefines luxury in beauty
Long relegated to a secondary role, packaging has now emerged as a major strategic lever in luxury beauty. At a
Guerlain taps Microcaps’ technology for Aqua Allegoria Perle
Skinification meets alcohol-free fragrance for Guerlain’s latest novelty within its Aqua Allegoria collection. Translucent microbeads produced using Microcaps’ micro-encapsulation technology
Paris Packaging Week x re/sources – Packaging and consumer experience: when design becomes a lever of desire
The myth that Anita Roddick started a global brand in her kitchen is just that, a legend. Did you know
The art of precision: Esko and X-Rite Pantone showcase AI for getting packaging right the first time
At Paris Packaging Week, Esko and X-Rite Pantone demonstrate how artificial intelligence and cloud platforms are transforming packaging creation. Their
Archistry Studios designs a character led packaging range for Flying Fox Beer
The Flying Fox craft beer brand has adopted a design that is designed to manage the diversity of recipes without