Amcor’s Exclusive stick simplifies refill process for specialist shampoo

“We want our products to be not only good for humans, but especially for the planet, and that extends to our choice of packaging,” said Marion Lhermitte of Cut By Fred. “With the Exclusive, we have been able to achieve both objectives.”

Amcor's simple, mess-free and hygienic refill process for its Exclusive stick has been chosen for French natural hair expert Cut by Fred’s Detox Stick Shampoo. Amcor was also able to supply the smaller volumes required for this specialist product.

Amcor’s Exclusive stick enables the refill to be ready to use as it can be easily inserted into the original pack, minimizing contact with the formula to prevent any product contamination. As well as the simple refill procedure, the design of the Exclusive, incorporating precision-made parts, provides ease of use and accurate application of the shampoo, with no need to touch the product.

The stick fulfils Cut By Fred’s commitment to more sustainable packaging: the original 75 ml container weighs 55 g, while each refill weighs just 18 g, delivering a substantial material saving. Cut by Fred offers the refill with a valuable cost saving for its customers.

“We want our products to be not only good for humans, but especially for the planet, and that extends to our choice of packaging,” said Marion Lhermitte of Cut By Fred. “It is equally important that our products and packaging deliver the best consumer experience. With the Exclusive, we have been able to achieve both objectives.”

“Our Exclusive Refill is the perfect demonstration of how Amcor can help companies be more sustainable in line with the Packaging and Packaging Waste Regulation and enhance the consumer experience without compromising on the performance and effectiveness of their packaging,” said Marine Sueur, sales director for France at Amcor. “We’re delighted to have been able to support such a pioneering brand as Cut By Fred.”