Leading luxury packaging supplier, BellaGiada, has recently collaborated with Dublin Liberties Distillery, to create an exceptional packaging design for their exclusive 27-year-old limited edition single malt whiskey, ‘King of Hell.’
The “King of Hell” story revolves around the Eagle Tavern in Dublin, where the Hell Fire Club, led by Richard Parsons, gathered for their extravagant activities. Parsons and his associates adopted a black cat as their secret symbol and the motto “Do What Thou Wilt,” which was shocking to society during that era.
After an initial release of the whiskey, Dublin Liberties asked BellaGiada to create a new packaging design that would reflect the disruptive and unruly character of their “hell raiser” brand. BellaGiada designed a pack that not only complemented the existing 700ml bottle and 50ml miniature but also conveyed its own distinctive allure.
Drawing inspiration from the 1600s materials of the Hell Fire Club era, the pack incorporated dark matt materials, foil blocking, and debossing, adding an air of mystique and historical significance. The Dublin Liberties logo and a metal King of Hell crown were tastefully inset into a bespoke recess on the matte black material, showcasing attention to detail. Internally, the miniature was securely nestled in the main body of the pack, held in place by a ‘shoulder’ gold accent, exuding opulence and sophistication.
Each pack was adorned with a unique metal plaque bearing the engraved bottle number, elevating the exclusivity of each King of Hell spirit.
The resounding success of the promotional campaign resulted in a complete sellout of all King of Hell bottles within an astounding 12 months, setting the stage for Dublin Liberties’ next eagerly anticipated limited edition, scheduled for release in early 2024.
