87% of people surveyed believe that Christmas is wasteful and 48% admit that they consider packaging materials when purchasing a product. The recent survey carried out by Eviosys with Focaldata demonstrates a solid awareness of the environmental impact of packaging materials.
59% of consumers expressed frustration with the prevalence of plastic on supermarket shelves.
As environmental concerns continue to grow, 66% of respondents believe that companies are not making enough effort to fight plastic pollution. On the other hand, 61% consider that companies that adopt metal packaging play a major role in the transition towards sustainable development. This growing consumer enthusiasm for metal, which is infinitely recyclable, represents a real opportunity for sustainable transformation for brands. 82% of participants said they were more likely to purchase a product in metal packaging because of its recyclability.
78% of consumers recognize that cost has an impact on their decision whether or not to buy a gift. With this in mind, 48% of consumers say that the possibility of reusing or refilling a product could influence their decision when purchasing a gift, ranking before design or luxury.
Since metal is a durable material, 94% of respondents already reuse their metal packaging for decoration storage (51%), food preservation (47%), jewelry storage (38%), and DIY projects (26%).
If glass remains the high-end packaging par excellence for 42% of those surveyed, metal comes just behind with 38% of the votes. Metal tins are therefore one of consumers’ favorite packaging for their Christmas purchases.
