The Californian brand DERMALOGICA® (UNILEVER Prestige Brands), based in Los Angeles, USA, has entrusted CORADIN, a French SME based in Mouans-Sartoux in the Alpes-Maritimes, to replace an existing packaging in the Clear Start range and develop a more environmentally friendly pack.
With the aim of improving the consumer experience and sustainability performance of its packaging, the DERMALOGICA® Clear Start brand selected and developed GREENIS® Dispenser with CORADIN for its Breakout Clearing Booster.
• Innovation: Traditionally, measuring droppers are made of heavy glass or multi-material. The new dropper innovation combines durability and ease of use in intuitive packaging for e-commerce.
• Retained aesthetics and improved ergonomics: The brand identity and perception of quality have been fully retained while making this pack more durable than the previous one. Side actuation provides a more precise and intuitive gesture for comfortable and precise dispensing.
• Recycled content: The packaging uses ≥ 75% post-consumer recycled plastic.
• Recyclable in PP stream: dropper made of ≥ 97% Polypropylene (PP) except for the side actuation button in TPE, compatible with PP recycling stream (<3% by weight). The selected TPE is compatible with the PP recycling stream as certified by the independent institute Cyclos.
• Manufacturing/Supply Chain: Packaging does not need to be assembled on new packaging machines, avoiding additional filling costs. By reducing the weight of packaging, greenhouse gas emissions and the impact on the environment are reduced compared to old packaging. It also decreases shipping costs for e-commerce.
the treatment is ensured. The product is simple and intuitive to use and appeals to consumers.