Lyte Packaging
Smart Packaging launches at exhibitions across Europe
2025 kicked off to a flying start with the exhibitions Paris Packaging Week and Packaging Innovations and Empack. The exhibitions were the ideal venues to springboard our latest feature, ‘Smart Packaging’, featuring built-in NFC and RFID technology.
2025 kicked off to a flying start with exhibitions on either side of the channel. In January, we exhibited at our first Paris Packaging Week, shortly followed by the UK’s premier packaging event, Packaging Innovations and Empack in February.
With a combination of nearly 20,000 visitors at both shows, the exhibitions were the ideal venues to springboard our feature, ‘Smart Packaging’ that assists retailers and consumers alike. The stands themselves also underwent an elegant rebrand that reflected our position as a premium, sustainable packaging supplier.
Smart packaging features built-in NFC and RFID technology, linking to product content including URLs, manuals and product videos, enhancing customer engagement. Alternatively, it can store individual serial and batch numbers ensuring seamless tracking and authentication.
By simply holding your phone to the packaging, the content appears without the need to open a camera as with QR codes.
Our smart packaging can be built into a removable sticker, allowing easy removal before recycling, ensuring sustainability while delivering cutting-edge, interactive packaging solutions for your products.
https://www.lytepackaging.com/smart-packaging-launches-at-exhibitions-across-europe/
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