The packaging is a real communication tool, graphics and colours are designed to attract consumers’ eyes and capture their attention through targeted messages. However, today, the needs of brands in terms of design and image have to satisfy also some sustainability requirements. In the case of cosmetics packaging, which lifecycle is typically short, is important to consider how the product will be dismissed after the use and give consumers all the tools to save the environment.
An example are black bottles. Eyecatching but difficult to recycle. Why? The carbon black pigments used to give the bottle the dark and full colour, absorb ultraviolet and infrared spectrum used by near-infrared optical sensors installed in the plastic wastes sorting plants. As a result, the bottle cannot be dismissed in the correct stream.
Today, Ho.Bag Corporate, introduces a new black bottle with all the characteristics to be green thanks to state-of-the-art NIR detectable pigments.
The new carbon black free bottles meet brands needs both in terms of communication and sustainability.
Ho.Bag Corporate announces the acquisition of SR Packaging Consultants: a crucial step in its growth strategy
SR Packaging Consultants is now part of Ho.Bag Corporate, the renowned Italian manufacturer and distributor of comprehensive packaging solutions for the cosmetic, pharmaceutical and herbal industries.
19 December, 2023