Chloe Parfum Packaging

James Cropper has partnered with one of the luxury beauty market’s most notable names. The collaboration with Coty has elevated the circularity of packaging for Chloé fragrances, with the Chloé Eau de Parfum Rose Naturelle being the latest fragrance launched by the beauty brand to be produced from James Cropper’s upcycled box board.

Complementing Coty’s Beauty That Lasts strategy, the natural uncoated surface finish of the Rydal Packaging Collection from James Cropper gives the pack a soft understated elegance. Made with 40% reclaimed fibre, the Bright White paper also gives a valuable second life to post-consumer waste and is blended with fresh fibre from sustainable forestry sources to deliver beautiful papers with a strong environmental pedigree. A combination that both keeps materials in use and helps the regeneration of natural systems.

This partnership is a true demonstration of what can be achieved with reclaimed fibre. Working in collaboration with Coty, not only have we maintained print performance, but the packaging now tells a circular story. It’s a triumph in terms of fibre blending – something we are passionate about.

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Floral Street Pulp Box

Floral Street Pulp Box

Floral Street presented us with a fantastic conceptual idea and a great technical and creative challenge. They wanted to change the way perfume is presented, challenge the notoriously lavish over-packaging

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Wainwright Colours from Nature

Wainwright Colours from Nature

The Wainwright Colours from Nature collection is a coloured paper range made using dye derived from plant extract that would otherwise be wasted. The first two shades, Limestone and Herdwick

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Rydal Apparel

Rydal Apparel

Innovative papermaker, James Cropper, is giving used jeans new life as beautiful paper for packaging with its new Rydal Apparel range. Never before has worn denim been used in modern

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Dom Ruinart Chalk Wrap

Dom Ruinart Chalk Wrap

In 2020, Ruinart revolutionised its packaging with the new second skin case, which now envelops all its bottles. This sustainable innovation required two years of research and development. Today, it

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Mulberry Green

Mulberry Green

Mulberry Green is the brand’s signature shade and also emblematic of their commitment to social responsibility. The bespoke Mulberry Green colour was created at the mill in 2015, working jointly

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Dries Van Noten Fragrance

Dries Van Noten Fragrance

The Dries Van Noten fragrance glass bottle is protected by Colourform’s bespoke pulp mould with precision lines and soft edges. A silhouette of the bottle, the wrap packaging is beautiful

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Ulé Packaging for Shiseido

Ulé Packaging for Shiseido

Shiseido is the latest cosmetics brand to work with James Cropper, to deliver its responsible packaging strategy, as the beauty house launches Ulé, an innovative eco-conscious skincare brand. Using FibreBlend

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Lancôme, La Vie Est Belle

Lancôme, La Vie Est Belle

The Lancôme, La Vie Est Belle, Domaine de la Rose packaging follows the distinctive shape of the bottle and leaf shape ribbon. The very fine emboss detail results in textured

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Rydal Packaging Collection

Rydal Packaging Collection

THE NATURAL PAPER CHOICE FOR PREMIUM PACKAGING High value and luxury products are expected to look beautiful, be functional, and also be environmentally and socially responsible. It is important for

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