Color plays an important role in assessing the exclusivity of everyday objects. It contributes significantly to whether an article is perceived as valuable or even high-class, as noble, valuable, stylish or even exclusive. The color experts at GRAFE, Blankenhain, have been dealing with the style-defining and perception-controlling effect of colors for plastic applications for decades and will be presenting a new project that presents three exclusive and noble shades under the term “Luxury”.
“The three colors are shown in the form of a sample plate with one hexagonal plate per cover. The material used is a styrene-acrylonitrile copolymer with a matting agent as an additive,” explains Lars Schulze, Head of Color Development and Material Science. The trick: with the same tool, the matting agent creates the matt surface/look. The color of the hexagon without additive shows a matt and a glossy surface – which allows a comparison to the sample plate with additive and shows possible applications of the matting agent. One half is matt, the other half is glossy. “We show how different looks can be created in injection molding without additional tooling costs,” says Schulze.
The color specialists focused on expressive and harmonious tones in their choice of colors to achieve a luxurious look that creates a perfect combination with aesthetic design. “This is made possible by the matt yet softly shimmering surface,” reports Schulze. The names of the colors presented already reveal their noble claim: Shiny Graphite, Silky Lux-Grey and Liquid Rosé Gold are the names of the developments presented at the trade fair. Each of them makes its own contribution to the theme of “Luxury” and defines it in a special way.
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