
Perceived entropy: a new framework for designing reusable packaging
This conference aims to share the fundamentals of perceived entropy and illustrate how a better understanding of perceptual mechanisms can enrich design and communication practices.
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This conference aims to share the fundamentals of perceived entropy and illustrate how a better understanding of perceptual mechanisms can enrich design and communication practices.

Consumers curate brands as personal style. We’ll unpack the codes—silhouette, colorways, textures, graphics, and spray feel—that turn aerosols into identity statements and communities. Then we’ll

Packaging is one of the most powerful storytelling tools a brand has. In this session, Matters To You Studio (MTYS) explores how packaging can move beyond function



Avantium is a pioneer in developing renewable materials solutions that accelerate the transition toward a fossil‑free future. Avantium’s PEF, branded as releaf®, is a plant‑based and

In this interactive session, Prof. Derval will decode dispenser rituals and packaging preferences. Why do some consumers spend hours spraying products? Which types of aerosol

Sit down with Master of Scent, Kilian Hennessey and Franck Basset, Creative Director & CEO of Carré Basset as they discuss their passions for luxury,

Building on the previous discussion, this second panel continues the exploration of packaging design’s future, diving deeper into the challenges and opportunities of creating impactful

The reuse of glass packaging is emerging as a major pathway for improving product eco-responsibility. However, the visible “reuse trace” on glass can raise concerns

The 10 Future Leaders Class of 2026 take the stage for a one-hour panel dedicated to the iconic products that have shaped their journeys.Each of

Vioneo, the pioneer in fossil-free plastics, will present a breakthrough in the production of high-performing fossil-free polyethylene and polypropylene solutions. This marks the beginning of

The ADF Innovation Awards are an annual celebration of the world’s best innovations across aerosols and dispensing systems.

Create, dare, transform: the vision of an entrepreneur reshaping the industry.

Join us in the Cocktail Bar for some cocktails! The perfect meeting place for an industry built on strong personal relationships. You can meet the

As the fashion and luxury industries head into 2026, marketing leaders face mounting pressure: rising customer acquisition costs, fragmented attention across saturated channels, and the

Get inspired by Reused Remade’s CEO, a leader in resource efficiency and upcycling. Reused Remade transforms discarded hotel textiles into durable, reusable packaging instead of

Join the aerosol and dispensing community at the FEA stand for some canapes and drinks.

Across Asia, packaging is no longer just a container, it is a key driver of product desire, brand differentiation, and everyday user experience. More than