Design Case Study | Blinding Vodka

May 23, 2022

Designed by Watermark, Blingnova Vodka is an organic, corn-based vodka crafted from grains locally grown in NY and then milled, mashed & molded by Matchbook Distilling and inspired by Astrophysics.

Tell us a bit about the brand – its heritage, its story, and its markets – and the brief for this project. How does the design express the brand’s values?

Blingnova Vodka is an organic, corn-based vodka crafted from grains locally grown in NY and then milled, mashed & molded by Matchbook Distilling. The bling in Blingnova is visualised through the deep, rich gold foil stamping, making the pack super tactile. The typography marries vintage and modern with a touch of 50’s space race.

What is unusual or innovative about this pack?

Inspired by glam and space dust, Watermark Design crafted a 3 part label that drapes this organic vodka in gold letterpress from head to toe. The subtle arch between the 2 main labels reflects the earth’s natural horizon line as it arches up towards the heavens, parting to allow the beautiful clear liquid to shine.

What technical challenges did you have to overcome to manufacture this pack?

According to the designers, “These labels were initially letterpressed to add additional texture to a cleaner design. This means they needed to be hand applied. We eventually moved to a more standard label set up for ease of application, but maintained the thicker paper and foiled moments”.