Press release | Easyfairs to launch Paris edition of Packaging Première alongside ADF, PCD and PLD as part of Paris Packaging Week 2023

The launch of the new exhibition targeted exclusively at driving packaging innovation across the luxury products market comes as Easyfairs confirms that the 2023 edition of Paris Packaging Week will return to its traditional January dates. Paris, 23 May 2022 – Easyfairs today announces that it is to expand its Paris Packaging Week event in […]

Design Case Study | Blinding Vodka

Designed by Watermark, Blingnova Vodka is an organic, corn-based vodka crafted from grains locally grown in NY and then milled, mashed & molded by Matchbook Distilling and inspired by Astrophysics. Tell us a bit about the brand – its heritage, its story, and its markets – and the brief for this project. How does the […]

Shiseido launches eco-conscious skincare brand Ulé

Shiseido just revealed Ulé, the first skincare brand to grow its ingredients by vertical farming.  Ulé’s formulas and packaging are made in France, and the brand minimizes its packaging’s environmental impact. Bottles and jars are designed to be ultra-light, and the lids are biodegradable without leaving permanent microplastics behind. The caps are made of wood […]