Shiseido launches eco-conscious skincare brand Ulé

Shiseido just revealed Ulé, the first skincare brand to grow its ingredients by vertical farming. 

Ulé’s formulas and packaging are made in France, and the brand minimizes its packaging’s environmental impact. Bottles and jars are designed to be ultra-light, and the lids are biodegradable without leaving permanent microplastics behind.

The caps are made of wood chips from industrial waste streams and plant-based binders. The texture of this composite reveals the fibers embedded within it. The unique material was developed by the Finnish innovation startup Sulapac.

According to the CEO and co-founder of Sulpac Dr. Suvi Haimi, “Ulé has also utilised the Sulapac Barrier innovation. It is the world’s first material for water-based products that biodegrades without leaving permanent microplastics behind”.

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