7UP puts lime in the spotlight with refreshed identity

This new formula introduces a novel approach to the lemon and lime drinks market, placing greater emphasis on the lime flavour. Available in 7UP Regular, 7UP Zero Sugar, Cherry 7UP and Cherry 7UP Zero Sugar, it aims to reinforce the brand’s distinctiveness whilst renewing its appeal to a new generation of consumers.

Beyond the recipe, this development also marks a new chapter for 7UP’s visual identity. Products, packaging and branding are all working in tandem to reaffirm the ‘Original Uncola’ brand and establish this new lime-centred identity more clearly.