Australian winery replaces its labels with pictures of dogs seeking adoption

May 10, 2023

The collaboration between Australian wine brand Leaps & Bounds and Dogs Trust in the UK, put real dogs on its wine labels in the hope of finding them a new home.

These wine bottle labels include a QR code consumers can scan to get to know everything about the dogs looking to be adopted.

Leaps & Bounds Chardonnay is accessible via Getir (an ultrafast grocery delivery) in parts of London and Manchester, to encourage dog adoption in the local area.

Lucy Bearman, Wine Director at Leaps & Bounds, claims: “We’re working with Dogs Trust and Getir to bring this limited-edition wine to dog lovers, making it simple to scan over dinner and check the dogs in your local area that need a new home.”