Press release | Winners of PLD & ADF Innovation Awards revealed as Paris Packaging Week draws to a close

The PLD Innovation Awards – launched in 2020 – celebrate the global premium and luxury drinks market’s best packaging innovations and launches in the past year. The 12-person jury scrutinsing the class of 2024 came together on December 8, 2023, at Jujin NY Luxury Packaging Company, and included representatives from Moët Hennessy, Champagne Taittinger, Pernod Ricard, Bacardi, Rémy Cointreau, and The Coca Cola Company.

Jury president of the PLD Innovation Awards Christophe Mantoz from Eurostampa said: “This year specifically there were some very nice projects and as a jury, it was very difficult to find an agreement together about who should win the award. But you can just tell which were the projects that were very exciting for the development teams to work on. Some of the packaging just made you feel like you were part of something exceptional.”

Created with the utmost passion and dedication by a team of nine artisans in collaboration with Ceramica Servin, a family workshop based in Mexico, the shape of the ceramic bottle was designed by Karen Gonzalez. Handcrafted in small batches of only 500 per year, across 10 days, each bottle took seven hours to hand paint and is adorned with the personal signature of the artisan behind its creation.

PLD winner Daniel Barajas said: “It represents an agave plant; it starts simple and it’s a hexagon and it’s the leaves that come out of an agave. And it’s also a representation of what comes from nature.

“The response we’ve had from consumers, from the audience, and the judges has been incredible, and it feels magical when the things that are happening start to happen. It all comes back to the energy that the product has. It’s something special and when you have it on your table, it just makes you feel good and reminds you that there is humanity behind it. There is no machine behind the process, and we’re honoured to get this award.

“We wanted something classical, elegant and something you can recognise as a bottle, but at the same time we wanted to innovate, we wanted a transformation and something you can identify as beautiful wherever you are.”