Rihanna launches Fenty Hair, revolutionising the hair industry

Rihanna’s Fenty beauty brand, which has already achieved success in the skincare, cosmetics and fragrance sectors, is now launching Fenty Hair.

Rihanna, whose Fenty beauty brand has propelled her to billionaire status, is expanding her range with the launch of Fenty Hair. The new hair care line, announced on Instagram, will join the brand’s existing skincare, cosmetics and fragrance products.

Rihanna expressed her excitement about the launch, highlighting the importance of hair diversity and promising products designed to strengthen and repair all hair types.

The move puts Fenty Hair in direct competition with new hair care lines launched by celebrities such as Beyoncé and Rita Ora, reflecting a rapidly expanding market.

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