Press release | Paris Packaging Week 2025 introduces the Discovery Zone – a space for start-ups with disruptive packaging solutions

New feature will offer a forward-thinking space dedicated to showcasing start-ups with disruptive solutions in beauty, personal care, luxury, drinks and aerosols.

Paris, 20/06/2024: Paris Packaging Week today announces the introduction in 2025 of the Discovery Zone, a dedicated space for start-ups that will be a key new features of the event next January.

The new zone will showcase companies that are revolutionising the industry with new alternative materials, refill and reuse solutions, new packaging formats, new closures or dispensing systems, new decoration technologies, and AI-driven processes.

As well as having a pod-style booth, start-ups in the Discovery Zone will talk at a new pitch-focused theatre, connecting them with buyers and potential collaborators from across the beauty, drinks, personal care, luxury and aerosol sectors.

Paris Packaging Week is constantly evolving to give the best possible vision of the future of the sector,” said Josh Brooks, Co-Event Director at Paris Packaging Week. “The Discovery Zone is just one of a number of new initiatives for 2025. It will not only highlight the future of packaging, but also provide invaluable opportunities for networking, collaboration, and growth for the companies involved.

Jennifer Burley, Co-Event Director at Paris Packaging Week, said: “We are launching the Discovery Zone to foster innovation and support emerging companies in the packaging industry. By creating this unique platform, we aim to accelerate the growth and development of innovative packaging solutions, ultimately driving the industry towards a more sustainable and technologically advanced future.

Paris Packaging Week, run by international event organiser Easyfairs, will release the agenda and exhibitor list ahead of the show on 28 & 29 January 2025.

For further information, please contact:

For further details on the Discovery Zone and how to apply for a space, please contact

Jordan Bamford : ; +44 (0)20 3196 4356

For press enquiries, please contact Josh Brooks :

About Easyfairs

Easyfairs organises and hosts events, bringing communities together to visit the future.

We currently organise 110 market-leading event titles in 12 countries (Algeria, Belgium, Finland, France, Germany, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and manage eight event venues in Belgium, the Netherlands and Sweden (Antwerp, Ghent, Mechelen-Brussels North, Namur, Gorinchem, Hardenberg, Malmö and Stockholm).

We are passionate about “easifying” the life of our customers and increasing the return on investment and return on time for professional communities through our all-in formulas, advanced technology and customer-centric approach. Our digital features and initiatives provide these communities with excellent opportunities to network effectively and do business throughout the year.

The Easyfairs Group employs 800 highly committed talents, deploys the best marketing and technology tools and develops brands with a strong appeal to our stakeholder communities.

For the fifth year running, Deloitte conferred “Best Managed Company” status on Easyfairs in 2023.

Easyfairs is ranked 11 of the world’s top exhibition organisers, according to the STAX annual ranking.

Visit the future with Easyfairs and find out more on

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