Press release | PCD Innovation Awards winners revealed on Paris Packaging Week’s opening day

The winners of the PCD Innovation Awards, celebrating the most innovative and visually captivating packaging in perfume, cosmetics and personal care products, were revealed on 28 January, marking the opening day of Paris Packaging Week 2025.

Paris, January 28, 2025 – The jury, led by Jury President and packaging experts Hervé Bouix and Jean Louis Mathiez brought together representatives from leading brands such as Yves Rocher, Puig, Chanel, L’Oréal, and Interparfums alongside specialized journalists. On 19 November 2024, at global creative agency Servaire & Co, they evaluated over 100 entries to determine this year’s winners.

A total of 14 awards, 6 certificates and 1 special prize from the jury were presented across the five contested categories.

The PCD Innovation Awards winners were:

Fragrances – Women, Men & Unisex

  • Award: Daisy Wild Marc Jacobs, Coty
  • Award: Déclaration Eau de Toilette, Cartier Parfums
  • Award: Anatomy of Dreams – La Collection Valentino, L’Oréal
  • Certificate: Bottega Veneta Parfum Collection, Kering Beauté

 

Limited Edition < 2000 pieces

 

  • Award : N°5 Extrait 900 ml, Coffret Collector Noël 2024, Chanel
  • Award : Les Nécessaires à Parfums Cartier – Boîtier Panthère Cyprès & Boîtier Points Verts, Cartier Parfums

 

Limited Edition > 2000 pieces

 

  • Award : Drop N°5 L’eau 50 ml, Chanel
  • Award : Le Culbuto, Diptyque & Servaire & Co
  • Certificat : Lancôme Advent Calendar 2024, L’Oréal
  • Certificat : La Collection Rabane, Puig

Make-up

 

  • Award: Rouge Dior, Parfums Christian Dior
  • Award: Lancôme – Teint Idole Ultra Wear – Bronzer en Poudre, L’Oréal
  • Award: Dior Forever Skin Perfect, Parfums Christian Dior
  • Certificate: Valentino Spike refillable lipstick, L’Oréal

 

Personal care & haircare

  • Award: Biotherm Roll-On 2.0 – 100% PCR, L’Oréal
  • Award: Elsève restage, L’Oréal
  • Certificate: Les Nouveaux Gestes Engagés de la marque Yves Rocher : les Eco-Recharges Bain de Nature, Yves Rocher

 

Skincare

  • Award: N°1 de Chanel sérum yeux revitalisant, Chanel Parfums Beauté
  • Award: Life Matrix Haute Rejuvenation Cream, La Prairie
  • Certificate: Coffret Rituel Les Bases à Parfumer, Cartier Parfums

Special price from the jury: Double Serum, Clarins

About Easyfairs

Easyfairs organises and hosts events, bringing communities together to visit the future.

We currently organise 110 market-leading event titles in 12 countries (Algeria, Belgium, Finland, France, Germany, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and manage eight event venues in Belgium, the Netherlands and Sweden (Antwerp, Ghent, Mechelen-Brussels North, Namur, Gorinchem, Hardenberg, Malmö and Stockholm).

We are passionate about “easifying” the life of our customers and increasing the return on investment and return on time for professional communities through our all-in formulas, advanced technology and customer-centric approach. Our digital features and initiatives provide these communities with excellent opportunities to network effectively and do business throughout the year.

The Easyfairs Group employs 820 highly committed talents, deploys the best marketing and technology tools and develops brands with a strong appeal to our stakeholder communities.

For the sixth year running, Deloitte conferred “Best Managed Company” status on Easyfairs in 2024.

Easyfairs is proud to be one of the top 20 world’s exhibition organisers, according to the annual STAX ranking.

Visit the future with Easyfairs and find out more on www.easyfairs.com 

 

For further information, please contact:

Noura Moussa – Press Relations

noura.moussa@henaray.com

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