Danu’s nut milk packaging leads with a no frills design system

Danu has chosen to revolutionise nut milk packaging by putting the main ingredient at the heart of the design. Using striking macro-photographs by Twenty Nine Studio, the nuts are beautifully showcased, providing immediate visibility and a direct understanding of what the product contains. This pared-down approach is in keeping with a desire for simplicity that is reflected throughout the packaging, creating a strong link between the product and its promise.

The absence of frills and superfluous graphic elements reinforces the brand’s ‘nothing more’ philosophy. The clean, unadorned typography accentuates this approach, allowing the packaging to stand out in a market saturated with complex images.