Bogart’s new luxury fragrance brand Aholic embraces addiction
Based on the concept of addiction, Bogart’s new luxury fragrance brand Aholic will launch with seven refillable scents.
Slated to launch in April 2025, Aholic is a unisex collection of seven refillable fragrances. The brand’s concept centered on addictions and obsessions (sun, sex, drugs, food…) is reflected in the fragrance’s names such as Eat Me Up, Carnal Heat and Narcotic Euphoria.
The packaging was dreamed up by XL Design (Bogart opted not to share the names of its packaging suppliers). The conical, lacquered black flacon topped with spherical cap features a recess for the vertical, leather-effect label. The brand’s name is engraved in the mold on the bottle facing, as well as on the collar. The secondary packaging is made of cardboard, which the brand affirms is sourced from sustainably managed forests. Embellished with embossing and a glossy varnish, the box is wrapped in what is described as “biodegradable cellophane” secured with a wax-effect seal.
