Rexona launches sports-themed RIVALS sprays across Australia
Rexona’s limited-edition RIVALS aerosols put Rugby League, AFL and Rugby Union on pack, using QR codes, live voting and prizes to pull Australia’s fiercest sports debate straight into the deodorant aisle.
Rexona is rolling out special-release 220ml sprays in Australia with three bold can designs celebrating Rugby League, Australian Rules Football and Rugby Union, each tied into its new RIVALS sports competition programme. Every aerosol features a prominent QR code that lets shoppers vote for their favourite code, feeding into a live state-by-state results map that mirrors the country’s real sporting divides. Running from 2 February to 17 May 2026, the promotion offers more than 1,000 prizes ranging from Hamilton Island getaways and athlete meet-and-greets to signed merchandise and Woolworths gift cards.
Silke Broers, Rexona Marketing Manager at Unilever, said the campaign aims to position the brand within Australian sports culture: “We’re bringing that high performance mindset out of the stadium and onto the shopper floor, turning one of Australia’s biggest debates into a moment on the shelf.”
