From handcrafted to heritage, how spirits are mining new design trends

In a market undergoing rapid change marked by the rise of no/low products and RTDs and declining consumption, spirits are competing through the refinement of precious details. While authenticity and rarity are defining codes at the heart of brand narratives, a few players are taking a different stance. Contrary to formal innovations, the past has […]

Saint James rings in 260th birthday with Elégance, a limited-edition rum

French rum purveyor Saint James (La Martiniquaise) rolled out a limited-edition launch to mark 260 years of business. The rum, retailing for €495, comes in a black coffret embellished with gold hot stamping. Martinique-based rum brand Saint James called on Blazon Crossdesign, a Paris-based brand strategy and design agency specializing in wines and spirits, for […]

A signature Dior bag becomes the inspiration for a new fragrance

Dior continues its dialogue between fashion and perfumery with Cuir Saddle, a creation by Francis Kurkdjian directly inspired by its iconic bag. Conceived as a “skin-on-skin” sensation, this unisex fragrance reinterprets the leather accord in a softer, more luminous way, while extending the House’s aesthetic universe all the way to the bottle. The launch of […]

KISS Colors & Care unveils new aerosol range for textured hair

The brand introduces spray styling products formulated for coils, curls and waves, offering targeted hold, hydration, definition and flexibility to simplify routines and enhance texture management for everyday care across diverse curl patterns. KISS Colors & Care is widening its textured-hair lineup with a new aerosol styling range designed to make everyday styling simpler and […]