Coca-Cola unveils a global rebrand

With its new global visual identity, Coca-Cola has opted for a deliberate sense of continuity. Rolled out across more than 200 markets, this evolution does not seek to reinvent the brand, but rather to strongly reaffirm its most iconic elements: red and white, the Dynamic Ribbon, the Arden Square and the famous Spencerian script.

Rather than a dramatic change, Coca-Cola is focusing on a more consistent and instantly recognisable execution across all its media. This strategic refresh capitalises on the brand’s visual heritage to make it even more powerful, universal and timeless.