This summer, Suntory Beverage & Food France is making recycling a visible, simple and collective effort
Suntory Beverage & Food France is using its brands to promote practical and engaging awareness of packaging recycling.
Through Schweppes, Orangina and Oasis, the group is stepping up its communications efforts to raise consumer awareness of packaging recycling during the summer months. From press campaigns and digital activations to on-the-ground experiences, each brand is drawing on its own unique identity to encourage more responsible behaviour.
A highlight of this initiative is Orangina’s involvement in the Tour de France with an interactive activity designed to engage the public in a fun way. In Nevers, special ‘Triez-moi’ cans will be handed out to spectators, who will be invited to recycle them to contribute to a collective mural, thereby transforming the act of sorting into a unifying experience.
