Drinks

Reynolds and Reyner redesign the French Boulevard special edition
The French Boulevard brand is represented by a powerful symbol: the diamond, carefully reinterpreted and incorporated on both the main

Jaeger-LeCoultre, Johnnie Walker, Guerlain… luxury brands celebrate Lunar New Year 2026 with limited-edition packaging
Swiss watchmaker Jaeger-LeCoultre, fragrance player Guerlain and spirits producer Johnnie Walker are among the luxury brands to have released packaging

Press release | Paris Packaging Week celebrates 25 Years with record attendance — almost 15,000 visitors and 915 exhibitors
Paris, 9 February 2026 – On 5th and 6th February 2026, Hall 1 of Paris Expo Porte de Versailles welcomed

Press release | Winners of the Innovation Awards 2026 kick off Paris Packaging Week 2026
Paris, 5 February 2026 – Innovation took centre stage on the eve of Paris Packaging Week as the winners of

The art of precision: Esko and X-Rite Pantone showcase AI for getting packaging right the first time
At Paris Packaging Week, Esko and X-Rite Pantone demonstrate how artificial intelligence and cloud platforms are transforming packaging creation. Their

Archistry Studios designs a character led packaging range for Flying Fox Beer
The Flying Fox craft beer brand has adopted a design that is designed to manage the diversity of recipes without

Estrella de los Mares adopts a contemporary identity for an exceptional amontillado
Hugo Zapata designs a rigorous and timeless visual identity to enhance the historical and cultural value of a rare amontillado.

Press release | Paris Packaging Week unveils the finalists of the 2026 Innovation Awards and launches a new category dedicated to luxury
Paris, 16 December 2025 – Paris Packaging Week today announces the finalists of the 2026 Innovation Awards, the industry’s most

The latest stoppers and closures innovations in wines & spirits
From Vinventions’ cork for no- and low- alcohol wines to Guala Closures’ tamper-evident system, we highlight recent developments from packaging

Rare Champagne launches second collaboration with upcycling artist William Amor
William Amor crafted a floral adornment for Rare Champagne’s Rare Rosé Millésime 2014. The release comes with an NFT giving

Paris Packaging Week unveils its 2026 conference programme and provides clear insight into the PPWR challenges
Paris, 4 December 2025 — Paris Packaging Week 2026 is unveiling a major conference line-up, bringing together more than 100

Press release | For its 25th anniversary, Paris Packaging Week turns to student creativity to rethink beauty packaging codes
Paris, 27 November 2025 – To celebrate its 25th anniversary, Paris Packaging Week 2026 will spotlight a new generation of