Beauty Packaging That Becomes a Gift Bag Wins European Gold Award 2025

Alzamora Group's cartonboard packaging for Germaine de Capuccini receives the Gold Award in the Beauty & Cosmetics category at the European Carton Excellence Awards 2025.

Alzamora Group was recognised at the European Carton Excellence Awards 2025, organised by Pro Carton and the European Carton Makers Association (ECMA), for the packaging developed for Germaine de Capuccini's Timexpert Lift IN skincare collection.

The project received the Gold Award in the Beauty & Cosmetics category, recognising a packaging design that combines product protection, presentation and an additional function: a gift bag integrated into the carton itself.

Developed for a premium skincare collection, the pack offers an alternative to conventional cosmetic gift boxes. Its folding structure opens to reveal the products, providing full visibility and easy access while keeping them securely positioned.

One of its most distinctive features is the integration of two carrying cords, allowing the carton to be reused as a gift bag. This practical detail removes the need for a separate shopping or gift bag, while the interior, made entirely from FSC-certified cartonboard, replaces conventional plastic inserts.

The design also considers industrial production and logistics. The carton is delivered flat to optimise storage and transport, and its structure allows for straightforward manual assembly.

Finished in a deep red colour with gloss varnish, the packaging combines a distinctive presentation with the practical requirements of a premium cosmetics product.