Texen and l’Oréal collaboration for Colossal Curl Bounce mascara

For L'Oréal, Texen's team rallied to use their expertise for this dual launch on both sides of the Atlantic.

The star of the year, Maybelline’s Curl Bounce mascara stands out or for its punchy design and its textured décor evoking the mesh of a Bluetooth speaker. For this dual launch – with references for the US and for Europe – L’Oréal put its trust in Texen.

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